For Industry Trade Associations


Industry trade associations must transform with the industries they serve to become more member- and customer-focused, to become┬áreal-time information providers – and diversify revenues beyond membership fees and traditional industry events. New product and service innovation, as well as marketing and sales effectiveness are critical to growing industry trade association revenues and membership. Dana Dolan Marketing (DDM) has more than a decade of industry trade association executive leadership expertise and a track record of innovation and driving double-digit growth. Learn more About Dana and how Dana Dolan Marketing can help your industry association.

DDM Marketing Services for Industry Trade Associations include:

Strategic Planning

  • Vision, mission and core value development
  • Strategic planning process development
  • Strategic plan meeting facilitation
  • Corporate branding and positioning strategy

Voice-of -the-Customer & Competitive Research

  • Client and prospect interviews
  • Facilitation of Board, committee or member advisory board meetings
  • Focus group facilitation
  • Competitive intelligence and analysis

Product & Service Innovation

  • Revenue generation strategy
  • New product and service development, pricing and packaging

Marketing Strategy & Execution

  • Marketing strategy for elearning, events and publications
  • Membership growth and retention strategy
  • Event development, marketing and facilitation
  • Exhibit, advertising and sponsorship sales programs