Build a marketing strategy with DDM that is informed, focused – and as unique as your business.
DDM Marketing Blueprints and plans, include:
- Internal stakeholder interviews to bring critical viewpoints to the table. This input informs and focuses your integrated marketing and sales goals, to help define “success” in the year ahead.
- Customer or prospect interviews to uncover their perceptions, preferences and unmet needs as insight into your Marketing Blueprint.
- A competitive SWOT vis-a-vis your solutions to identify opportunities to position and approach the market more effectively.
- Your target buyers’ persona, challenges and needs.
DDM Marketing strategy recommendations, include…
- Positioning and key messages
- Thought leadership and content marketing themes
- Marketing strategies, tactics and an annual integrated marketing and sales plan
- Partner/alliance strategies and tactics
- Monthly marketing tactics, with sales integration points
- Monthly marketing milestones and metrics to monitor.
DDM will present your final Marketing Blueprint to your internal stakeholders to help facilitate understanding, buy-in and collaboration.
DDM can also help execute your Marketing Blueprint and plans throughout the year.